Another recommendation courtesy of our Shanghai friend Winston, L’Usine is a hip shop and restaurant/coffeeshop in District 1, tucked away in the second-floor of an otherwise unmemorable collection of galleries, boutiques, and scooter parking. Up a narrow turn of stairs is L’Usine’s corridor, its tiling, color scheme, and signage very reminiscent of a nostalgic French bistro.
Inside, the space opens up, complementing the murmur and voices and laughter from the late morning flock of coffee-drinkers, brunch-gatherers, and the welcoming expat vibe. Behind the restaurant sits the retail portion of the space, sporting aged wood and industrial chic, tinged with elements of curious and quirky, like stuffed elephants and billowing ceiling drapery:
Our sandwiches were tasty and well-made, as were the drinks and cupcake, but I think I was a little disappointed by the sense of sterility in the menu, the lack of effort to utilize the most powerful and unique flavors of Vietnamese cuisine. The space, however, was very inviting and robust, effortlessly mixing the earphone-and-laptop crowd with the boisterous batches of daytime drinkers that began to trickle in as we were wrapping up brunch, as well as the touristy two or three like us. We passed on L’Usine’s collections of tees, dresses, shirts, and shoes, but they did have a sleek collection of clothes, as well as accessories (e.g., bowties, bags) with clean designs and a basic variety of colors, very Muji-esque in their economical aethestic. Very cool spot unexpectedly in the heart of Saigon.